Veterans Day Partner Toolkit

Research has repeatedly shown that a stunning number of our nation’s veterans struggle with life after service. Camp Southern Ground’s Warrior Programs ensure veterans have the resources and supportive community to thrive at home and have long term success in life, family, and community. This Veterans Day, Camp Southern Ground, Zac Brown Band and our supporters stand by our nation’s veterans – we appreciate them, we support them, we need them.

Join us by honoring the veteran warriors in your life. Celebrate them on our #MyWarrior Honor/Memorial Wall and post about them on Instagram, Facebook, and Twitter using the hashtag #MyWarrior then ask your friends to do the same!

IMPORTANT LINKS

• Campaign/donation page: campsouthernground.org/mywarrior

KEY MESSAGING

• Camp Southern Ground is dedicated to supporting the mental health and wellbeing of our nation’s veterans.
• Supporters will be asked to pay tribute to these heroes by sharing a photo of a veteran in their life and post using the hashtag #MyWarrior
• Photos with the #MyWarrior hashtag will be shared across Camp Southern Ground and Zac Brown Band social channels.

GRAPHIC RESOURCES

• Camp Southern Ground Logos and Branding Guidelines
• Download Social Graphics

SOCIAL POSTS

Sample copy:

• General post:  
  This Veterans Day, Camp Southern Ground invites you to celebrate the stories that inspire us all. 💛

  Add your Warrior to our Honor Wall – share a photo, message, or memory of your veteran or service member. Together, we’ll create a living tribute to the courage, resilience, and spirit of our nation’s heroes. 👉 campsouthernground.org/mywarrior

• Partner post:
  This Veterans Day, we’re proud to partner with @CampSouthernGround to honor the men and women who have served our country. 🇺🇸

  Add your Warrior to the Camp Southern Ground Honor Wall, or share their story on social media using #MyWarrior. Let’s fill our feeds — and their wall — with gratitude and pride. 👉 campsouthernground.org/mywarrior

• Personal post:
  I’m proud to celebrate #MyWarrior, [insert name or relationship] – your courage and service inspire me every day. 💙

  Join me and @CampSouthernGround in honoring our nation’s heroes.

  Add your Warrior to the Honor Wall and share their story with #MyWarrior to keep the wave of appreciation going. 👉 campsouthernground.org/mywarrior

• Short post:
  Honor. Remember. Celebrate. 💫

  Add your Warrior to @CampSouthernGround’s Honor Wall and share a photo or message of the veteran who inspires you most. Then post with #MyWarrior and tag your friends to do the same

• Team-centric post:
  Today and every day, we honor the veterans who make a difference in our lives and communities.

  Meet [Name], one of our own — [he/she/they] served in the [Branch of Service], and we’re proud to celebrate [him/her/them] this Veterans Day.

  Share your Warrior’s story, too! Add them to @CampSouthernGround’s Honor Wall or post with #MyWarrior to join the movement. 👉 campsouthernground.org/mywarrior

• Storytelling post:
  Every veteran’s story matters — and together, those stories remind us of the strength and sacrifice that protect our freedom. 💛

  This Veterans Day, honor the Warrior who inspires you. Add them to Camp Southern Ground’s Honor Wall, share their photo or message, and post with #MyWarrior to spread gratitude across the nation.

  Let’s show our veterans how much their service means.
  👉 campsouthernground.org/mywarrior

SOCIAL CHANNELS

Camp Southern Ground

• Facebook: @campsouthernground
• Instagram: @campsouthernground
• Twitter: @campsoutherngrd

Zac Brown Band

• Facebook: @zacbrownband
• Instagram: @zacbrownband
• Twitter: @zacbrownband