RUCK & BBQ BASH FUNDRAISING Toolkit

Thank you for joining the Ruck & BBQ Bash in support of veteran programs that help service members, veterans, and their families thrive. Your participation helps create life-changing opportunities through wellness, connection, purpose, and community.

Whether you are participating as an individual, family, or corporate team, this toolkit will help you raise awareness, inspire donations, and maximize your impact.

Quick Start Checklist

✔ Register
Sign up for the Ruck & BBQ Bash and personalize your fundraising page.
✔ Set a Goal
Choose a fundraising goal that motivates your team. Examples:

$250 – Supports program meals and supplies
$500 – Helps provide wellness and resilience programming
$1,000+ – Expands access for veterans and families

✔ Tell Your Story
Share why supporting veterans matters to you.
✔ Ask Early
The most successful fundraisers begin outreach immediately.
✔ Post Often
Use social media, email, and text messages to encourage support.

Fundraising Tips

Make It Personal
People give to people. Share:
- Why you chose to participate
- Why veteran support matters to you
- What impact you hope to make
Start With Your Inner Circle
Reach out first to:
- Family
- Friends
- Coworkers
- Vendors
- Community partners
Use Matching Gifts
Ask your company if they match charitable donations.

Create Friendly Competition
Challenge:
- Departments
- Offices
- Vendors
- Leadership teams
- Other companies
Celebrate Milestones
Post updates when you reach:
- 25%
- 50%
- 75%
- Goal achieved

SOCIAL POSTS

Sample copy:

The 4th Annual @CampSouthernGround Ruck & BBQ Bash is coming July 11. 🇺🇸🔥
Whether you’re a veteran looking for connection, a civilian ready to give back, or a team looking for a challenge that means something—this is your moment. Step up, stand together, and join the Ruck. 💪🎒

#250stepsstrong #Campsouthernground #Ruckforveterans
America is turning 250! 🇺🇸🎉 Join us in honoring the legacy, the sacrifice, and the strength of those who’ve served. @Campsouthernground 4th Annual Ruck & BBQ is your chance to gather with veterans and their families. ❤️🤝

Sign up today. #250stepstrong #Campsouthernground #Ruckforveterans
This isn’t just a ruck – it’s a celebration. 🎶🔥 Every step matters, every step supports veterans and their families. Be part of something bigger as we celebrate 250 years of America and @campsouthernground. 🇺🇸
Register now and ruck with us. 🎒💪 #250stepstrong #campsouthernground #ruckforveterans
What does freedom feel like? 🇺🇸
It feels like community. 🤝
It feels like purpose. 🎯
It feels like showing up for those who’ve served. ❤️

Join @campsouthernground this July 11 for the 4th Annual Ruck & BBQ – we’ll celebrate America’s 250th and stand shoulder-to-shoulder with veterans and their families.

Register now at campsouthernground.org/ruck 🔗 #250stepstrong #campsouthernground #ruckforveterans
Carry more than a pack – carry a mission. 🎒🇺🇸
As we celebrate America’s 250th anniversary, we’re honoring the resilience of our veterans and strengthening the families who stand beside them. ❤️

Ruck with us. Make every step count. 💪

Register now at campsouthernground.org/ruck #250stepsstrong #SupportOurVeterans
250 years. Millions of stories. One powerful way to honor them. 🇺🇸✨
Join a community committed to lifting up veterans and their families – one step at a time. 🤝 This is your invitation to show up, give back, and be part of history.

Sign up for @campsouthernground Ruck today – campsouthernground.org/ruck 🎒 #RuckForGood #250stepsstrong

Corporate Team Sample Copy:

Great companies don’t just celebrate history – they help shape it.
As America approaches its 250th anniversary, we’re proud to stand with veterans and their families in a meaningful way. 🇺🇸

Join us at the @CampSouthernGround 4th Annual Ruck – campsouthernground.org/ruck 💪 #RuckForGood #250stepsstrong #Veterans #PurposeDriven
We’re proud to stand with those who’ve served. 🤝
As a sponsor of @CampSouthernGround Ruck & BBQ Bash, we’re honoring veterans and their families while celebrating a historic milestone for our country. 🇺🇸

Join us in stepping up for those who’ve given so much. Sign up and ruck alongside us – campsouthernground.org/ruck 💪

#RuckForGood #250stepsstrong #Veterans #PurposeDriven
This year, we’re not just celebrating America’s 250th – we’re investing in the people who make it possible.
As a corporate sponsor of @CampSouthernGround 4th Annual Ruck & BBQ Bash, we’re committed to honoring veterans and strengthening the families who stand beside them. 🇺🇸

Walk with us. Make it count. Register today at campsouthernground.org/ruck #HonorAndServe #RuckForGood #250stepsstrong #Veterans #PurposeDriven
We’re proud to put our values into action and we’re proud to partner with @CampSouthernGround on this year’s Ruck & BBQ Bash. Our team is stepping outside the office and into a shared mission: supporting veterans and their families. 🇺🇸❤️
Join us on the course and be part of something bigger. Register today at campsouthernground.org/ruck 🤝 #StrongerTogether #RuckForGood #250stepsstrong #Veterans #PurposeDriven

Milestone Post Sample Copy:

We just hit 50% of our fundraising goal for the Ruck & BBQ Bash! Thank you to everyone supporting veteran programs and families. Let’s keep the momentum going! [Insert link to Team Page]

Sample Email Ask

Subject Line Ideas:

Join Me in Supporting Veterans
Help Us Make an Impact
Support Veterans Through the Ruck & BBQ Bash

Email Copy

Hi [Name],
I’m participating in the Ruck & BBQ Bash to help raise funds for programs supporting veterans and their families. These programs provide meaningful support through community, wellness, resilience, and connection for those who have served our country.

Would you consider making a donation to help us reach our goal? Every contribution makes a difference.

[Insert fundraising link]

Thank you for your support!
[Your Name]